New Landrover Defender Announced
The Kiwibloke has a long history with Landrover, the real mans 4WD. Though not a popular SUV in North America, the Landrover Defender is none the less the real mccoy when it comes to off road vehicles. It is the oldest selling 4WD in the world dating back to 1948 and predating even the General Purpose 4WD or the Willeys Jeep.
Since the current model’s introduction in 2002, Defender has consistently sold an average of 25,000 units a year worldwide. Retail and utility customers, armed forces and NGOs in over 100 countries value Defender’s class-leading blend of towing and load-carrying versatility, alongside the vehicle’s extraordinary strength, robustness and capability. The unique combination of these attributes helps account for the model’s exceptionally high standards of customer loyalty.
Land Rover managing director Phil Popham said: “We’re building on Defender’s success with a package of improvements that will extend its off-road abilities even further, while transforming on-road refinement and comfort. These changes represent a significant vote of confidence in a product which is the foundation of Land Rover’s reputation for off-road excellence; we believe these enhancements will win the hearts and minds of new and existing customers alike.”
Defender’s new facia is based on a single, large moulding supported on a robust steel rail to help eliminate squeaks and rattles. Instruments from Land Rover’s Discovery 3 provide clear, concise information to the driver, and details like all-LED instrument illumination help ensure high standards of reliability. Improvements to ergonomics abound – for example, a new passenger-side grab handle provides robust, two-handed support during extreme off-road driving.
I have to say that today’s Defender is not my Dad’s Army Defender. It is a unique vehicle with a reputation for strength and longevity.
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I see you comment that Landroiver pre-dates the Willys jeep, how is this possible when it is widely acknowledged and written by Wilkes himself that he modeled the first landrover off a Jeep he kept at his farm.
Rgds
Land rover only imported the defender into north america between 1994 and 1997, they are much loved there, particularly the now there are more 300tdi and 200tdi diesel kits being fitted as conversions. its a shame land rover went all complex with first bmw and then ford owning it, lets see what an indian firm can do :O) the isuzu diesel engine conversion the australians fitted was a good one, simple tdi engines are the way forward !
What a tough looking 4×4. I’m surprised the U.S armed forces have not bought them up and converted them into battle vehicles.
.-= Matt from singles online dating sites´s last blog ..ericbush =-.
The Defender is the toughest – with incredible off-road pedigree. The real mans 4wd – as you say – keeps delivering quality and ruggedness.
.-= Land Rover Discovery ´s last blog ..Where can i buy a new land rover discovery key? =-.