Air New Zealand has Nothing to Hide (Video)
The controversial new ad from Air New Zealand has staff (including CEO Rob Fyfe) walking round in body paint and nothing else. This of course requires some strategic camera angles and well placed props. You can see the making of video after the jump.
The music is “Under my Skin” from Gin Wigmore.

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Wow! that’s some creative costume. When I saw it first, I couldn’t realize it was just body paint.
It’s a good thing Air New Zealand has such an attractive workforce. A campaign like this would be problematic if, say, Dunkin’ Donuts tried it.
[...] New Zealand has updated it’s Safety Video as part of it’s “Nothing To Hide” campaign. These are real staff dressed in nothing but body paint and strategically placed [...]
Haha I had to watch it twice before I realized it was just body paint.
I thought those are some kind of wet suit until I read the comments that those are body paints
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I think that’s a great commercial – you have the message behind the company blatantly available to the viewers. This type of commercial while controversial will cause word of mouth at work & meetings. Great for further advertising!
It is refreshing to see innovative and creative advertising. The Air New Zealand video got it right with the ability to grab the consumer’s attention. Bravo!
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Haha, nice one! Truly an advertising classic. I didn’t realize it was body paint although I did expect it. Here’s another idea, body paint for Halloween, anyone?
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Its funny, as long as everybody looks as good as the actors in the video.
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Oh, wow, it so cool! very funny
:):). The costumes looked so naturally. ha ha great! I thought it was real clothes.
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Haha – thats a cool video. I dont really see why its controversial however…nothing worth hiding is shown in the video so I dont see what the problem is…
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I really appreciate the director of photography of this video for this incredible composition and camera angles, which makes the video a pleasant to watch, otherwise with such a controversial topic would have ended in vain.
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that is a great video, i think that would be fun.
I enjoyed reading this post about Air New Zealand has Nothing to Hide (Video). Really interesting. I will come back to visit this blog again.
This is a kind of very eccentric video – thanks for sharing!