New Zealand Most Desirable Country To Travel
Country Brand Index
FutureBrand has release their annual Country Brand Index, and once again New Zealand scores big including the most desirable place to visit in the world.
CBI, now in its fourth year, is a comprehensive study of approximately 2,700 international business and leisure travelers from nine countries conducted by FutureBrand, a leading global brand consultancy, in conjunction with public relations firm Weber Shandwick’s Global Travel & Lifestyle Practice. This year’s index includes rankings and trends as well as travel motivations, challenges and opportunities within the worlds of travel, tourism and country branding.
New Zealand also ranked number one in Authenticity, Natural Beauty and Friendly Locals . New Zealand ranked very highly in the key travel items including safety, most likely to extend a business trip and rest and relaxation.
Of the 30 individual rankings NZ ranked in the top 10 for 12 of them (ranking):
- Authenticity (1)
- Natural Beauty (1)
- Outdoor Activities (2)
- Extend a Business Trip (2)
- Political Freedom (2)
- Most Like to Live (2)
- Environmentalism (2)
- Safety (3)
- Rest and Relaxation (3)
- Most Impressive in last 12 Months (4)
- Families (5)
- Standard of Living (9)
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[...] Nonetheless the top cities consistently rank highly in many other surveys including best places to visit and stay. [...]
why Indonesia didn’t in list the county desirable to travel
Thailand should be listed in top 3 i think! Bangkok, Phuket, Krabi and Chiang Mai or amazing places!
Go the Kiwis! we are the best country in the World! by far
Thanks Proud Kiwi. Not sure we are the best country in the world, just have a lot to offer.
It is very interesting location but very far for travel from Europe.
Thailand and New Zealand both are in top 10 destination for the traveller.
I’m also supporting green way of thinking. If you need travel attractions in NZ you can find it on my site. With proper travel route you will save money and time (fuel). Enjoy!
.-= Martin´s last blog ..Green travel by car =-.
I have been twice to Thailand, but never had the chance to visit New Zealand. From pictures, it seems like a very beautiful country, and hope to get the chance to visit it one day.
.-= Tom@European Cruises´s last blog ..Ohio River Cruises =-.
Using this website http://tinyurl.com/nyhvzn I was advised to go to Kiwi land… Funny, just give in some queries and it gives you a destination.
I feel in love with NZ after watching Lord of the Rings, seriously what a beautiful country!
.-= Alsa@Caribbean Travel´s last blog ..Caribbean Activities- Golf =-.
I think that Vietnam should be in this list.
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Vietnam travel destinations Vietnam hotels and resorts
Interesting post. But do you know in which position is Spain? What a pitnot being classified in the Top 10
, especially now that Air New Zealand flies over from Auckland.
This doesn’t surprise me, from what I have heard about New Zealand from friends – the country is beautiful and diverse. I’ve never ventured out of the Americas, but NZ is at the top of my list of places to go. Thanks for the post.
Aw, I think that NZ definately deserves this prize! I’m just pleased that the UK landed 7th
. Thats not bad! We beat France, muaha.
.-= David@Leadership Skills´s last blog ..Leadership Development =-.
I have just come across this site and it really is wonderful, I would love to visit New Zealand they really have a beautiful country, in fact I was watching a program just last night on the place and really have some beautiful scenery. From high mountains to flowing rivers that look great for fishing.